Rad Power Bikes Inc.

Last updated June 24, 2024

At Rad Power Bikes, we love learning about our riders – who you are, where you bike, and the adventures you’ve had riding Rad. But we want to learn more about you in a way that’s fair and honest, which is why we follow privacy guidelines. We’re guessing reading a privacy policy isn’t your idea of a good time and that you’d rather be riding than read a bunch of legalese. So, we aimed to keep our Privacy Policy as straight-forward as possible about the data we may collect about you and your rights and choices about what we can or cannot do with that information. We encourage you to read this Privacy Policy. But if you’d rather get the highlight reel version, the TLDR version is here.

We’re not into hiding the ball, so if you have any questions or want to contact us about our Privacy Policy, you can reach us by email at privacy@radpowerbikes.com. If you prefer snail mail, please send your communication here; or if you’re a phone person, our toll-free phone number is (800) 939-0310.

To make sure we’re on the same page, when we refer to “Rad,” “RPB,” “we,” “us,” “our,” etc., we mean Rad Power Bikes Inc. The “we” does not include our independent third-party business partners or retail sellers who have their own privacy policies and practices.    

We’ll cut to the chase about what a lot of people may worry about: We do not sell your information and you can change cookie preferences to ask us not to share your information (but keep in mind, sharing helps us cater our messages or content that are of interest to you).

1. Information We May Collect. When you use our websites (www.radpowerbikes.com (US); www.radpowerbikes.ca (Canada); www.radpowerbikes.eu (EEA/UK/Switzerland) (together, “Websites”), purchase one of our bikes, or use any of our services (e.g., repairs) we or a third party may collect:
   • Name
   • Email address
   • Physical address
   • Phone number
   • Credit card or other form of payment information
   • Demographic information, such as gender
   • Social Security Number
   • Social media or review comments
2. How We Use Your Personal Information
   • To perform a service for you, e, g., satisfy an online order
   • To verify your identify
   • To communicate with you about services or products
   • To complete transactions for which personal information is collected
   • To secure, maintain and improve our Websites for you and other customers
   • To comply with laws
   • For any other purpose to which you have expressly consented
3. Your Rights Regarding Your Personal Information. Your data is exactly that – yours. And you have rights about what we may or may not do with your personal data, including:
   • Right to know or access the personal information collected
   • Right to request deletion of your personal information
   • Right to correct your personal information
   • Right to opt-out of selling, sharing, or provide targeted advertising
   • Right to withdraw your consent
   • Right to nondiscrimination
   • Right to receive the personal information that we process
   • Right to limit the use and/or disclosure of personal information and/or sensitive personal information
   • Right to obtain a list of third parties that may have a right to get information from us
4. Use of Cookies. Sadly, we don’t mean the stuff that comes out of an oven; cookies refer to small text files that websites send to your browser (e.g., Chrome, Safari) when you visit a website. You can choose to select all, none, or some of the different type of cookies we may use:

• • Strictly necessary
  • Preference
  • Performance and analytics
  • Advertising
  • Social Media
  • Tracking pixels (a tiny digital image on a site that can “track” when a user visits a website or opens an email)

For those of you who want to get into the nitty gritty or just want some material to help you fall asleep, please read on.

What this Privacy Policy Covers

Information You Provide to Us

Information We May Collect When You Access Our Websites

Information We May Receive About You From Third Parties

How Rad Uses Your Information

How We Protect Your Radness

Choices and Rights Regarding Your Information

Changes to this Privacy Policy

Personal Information of Children

Do Not Track Signals

California’s Shine the Light Policy

Privacy Rights for the European Economic Area, United Kingdom, and Switzerland

Contact Us

To use some of our products and services, you may provide us with personal information. Personal Information means information that identifies, relates to, describes, or is capable of being associated with or linked directly or indirectly to a specific person or household. For our customers who are citizens and residents of the EEA, UK, or Switzerland, personal information has the same meaning, but does not include information that could identify a household. Anonymized information – meaning, information that cannot identify or be linked to a specific person or household – isn’t personal information. Anonymized information means personal data where specific identifying information is removed (e.g., stripped of identifying information in a way that someone could not reverse engineer it to make it personally identifiable).  

This Privacy Policy applies to:

1. Information you provide to us;
2. Information we may collect when you access our Websites;
3. Information we receive from third parties

When you interact with Rad’s Websites and/or make use of our services, you share personal information. Personal Information or personal data means information that identifies, relates to, describes, or is capable of being associated with or linked directly or indirectly to a specific individual or household. The categories/sources of personal information Rad may collect from or about you include:

• Contact Information. When you purchase a Rad bike online or in-store, perform a test ride, create an account on our Websites (https://www.radpowerbikes.com; https://radpowerbikes.ca; and https://radpowerbikes.eu), participate in our contests/sweepstakes, use our customer service options, sign up for email notices or promotions, or register your Rad bike, you may provide certain personal contact information such as:
  • First and last name
  • Home or mailing address
  • Email address and telephone number
  • Certain financial information, such as debit/credit card information
  • Emergency contact information (for example, if you do a test ride). Please note, if you submit information about other people to us or our service providers in connection with your interactions with us, you’re making the representation that you have the authority to do so and to permit us to use that information per our Privacy Policy)
• Government-Issued Identification. If you take a test ride on a Rad bike or if you submit an application for employment with Rad, we may ask you to provide additional information shown on a government-issued ID documentation such as:
  
  • Birth date
  • Driver’s license or other government-issued ID (which may reflect information like birth date, gender, or your photo)
  • Social Security number (we won’t collect this for applicants, only for those who decide to accept an employment offer)
• Biometric Data. If you stop by one of our retail locations with a video security system, we may unintentionally capture your image. Don’t worry, that image will not be posted anywhere and is used for security reasons.
• Payment Information.  If you buy a product at one of our retail stores, we will ask for your payment information to process payment, such as credit card, debit card, or other payment method. For online purchases, you’ll be redirected to a third-party payment processor’s site to process payment. Our third-party payment processors have their own privacy policy which we do not control. We may also make financing options available for purchases. If you decide to get financing, you will be sent to a third-party’s site where they may collect and/or get access to information like your credit rating. We do not control or have access to such information.
• Feedback/Customer Service. If you respond to a survey about your experience with us, offer opinions or reviews on our Websites, or interact with us on social media, we may ask for information like your name and email address, for example. If ever you need help with a product or seek other customer support services such as our online chat feature, we collect data from those interactions. We may also collect purchase history information like products you bought, returned, or exchanged.
• Job Applications. If you apply for a job with us, we will collect information from your application or resume. If you get an offer and become a part of Team Rad, you may additionally be asked to provide information under the “Government-Issued Identification” section above.

Rad may collect information when you visit our Websites – even if you don’t make a purchase or set up an account. Rad is not an exception; almost every commercial website uses certain technology that collects information even if you don’t actively provide information. Importantly, WE DO NOT SELL YOUR INFORMATION. We use the information we collect to improve our customers’ experience on the Websites, to improve our services and products, and, if applicable, tailor advertising or communications to you.  

We may obtain information about you from our third party service providers who have their own privacy policies that govern how they use your personal information. Those service providers may include:

• Payment Processors. We use a third-party to process your payments when you make a purchase on our Websites or at Rad retail locations. When you provide your personal information to make a purchase, Rad will receive some of that information so we can fulfill your order or request.  
• Retail Partners. We have third-party retail partners who make Rad bikes available for in-person purchase or for customer service purposes. Our retail partners provide us with information you provide to them relating to a purchase or customer service request, for example.
• Social Media Sites. When you interact with us (pressing a “like” button) or post content about us on social media platforms, or access our Websites through a link on a social media site, we may collect certain information from your public profile as well as your interests. Please note, personal information received from a social networking site is governed by that social networking site’s privacy policy, not Rad’s.

We use personal information to provide, maintain and improve our products and services, such as to:

• Sell and deliver our products to you;
• Confirm, send, and track your order, subscription, or registration;
• Send you periodic email and newsletter communications;
• Respond to your customer service or general inquiries;
• Provide and operate our Websites and related features;
• Allow you to participate in interactive features on our Websites or to notify you about changes to our services;
• Analyze preferences, trends, and use statistics;
• Comply with applicable laws, regulations, legal processes or court orders.

At Rad, we have an expression: “Protect the Radness,” which means we carefully and intentionally protect our confidential information. We know your Radness is equally valuable to you, and we want to protect it. We use administrative, technical, and physical safeguards to protect the personal information entrusted to us. We regularly update and test our security measures to improve the protection of your personal information and to ensure the integrity of that information.

We also limit those at Rad who can access personal information on a need-to-know basis and periodically provide employee privacy training to ensure our team understands and exercises best practices to protect personal information.

Finally, we keep your personal information only for so long as needed for legitimate business purposes or to comply with legal or other obligations.      

Your personal information is, well, yours, and you can tell us what we can or cannot do with your personal information. You can email us with such requests at privacy@radpowerbikes.com or via any of the ways in the Contact Us section. Big picture, you have the following rights regarding your personal information:

• Right to Know. You have the right to know about the personal information we may collect about you and how it’s shared or used. You’re also entitled to request a copy of the personal data we have collected, and upon request, we will provide this data to you in electronic form or transfer it to a third party.
• Right to Delete. You have the right to request that we delete your personal data when such data is no longer necessary for the purposes for which it was collected or for other requisite legal purposes. Some exceptions apply here; for example, Rad is not required to delete information that: is publicly available such as your address, needed to process your orders/service requests, to comply with legal obligations or to exercise our legal rights. Please note, if we cannot verify that you’re you, we may not be able to delete the information. For example, if someone says “delete my data” but does not include information that allows us to verify the request is legitimately coming from you, e.g., providing the email address matching the email address we have on file, the name of the person making the request lines up with the name of the person we have, etc. Basically, we need to be able to confirm that the data subject is the person making the deletion request.
• Right to Opt-Out. Generally, consumers can request commercial entities stop selling or sharing your personal information. We don’t sell your personal information. Meaning, we don’t provide your personal information to a third party in exchange for compensation. We may share information to enhance the ads or marketing content you see/receive. We will no longer process the data unless there are compelling legitimate grounds for our processing that override your interests, rights, and freedoms, or for the purpose of asserting, exercising, or defending legal claims.
• Right to non-discrimination. We’re not going to love you any less if you decide to exercise any of your rights listed here.
• Right to correct. You have the right to correct your personal data if inaccurate.
• Right to Limit. You have the right to instruct us to only use your sensitive personal information, e.g., your social security number, financial information, exact geolocation, for limited purposes, such as to provide you with our services or to allow you to purchase one of our products.

There may be times when we elect or are required by law to make changes to our Privacy Policy. When we do, we will (1) change the “Last Modified” date listed at the top of this Policy, and (2) will email individuals whose personal information we maintain, of any material changes.

Rad’s bikes should not be operated by children under 16 years old. If you are under the age of 16, do not provide your personal information through our Websites or other Rad-related platforms. If you believe your child has If we learn we have collected or received personal information from a child under 16 (or if you believe your child under 16 provided to Rad personal information) without verification of parental consent, we will delete that information.  

Some internet browsers may provide users the ability to send “Do Not Track” signals to websites that you visit. Rad does not respond to “Do Not Track” browser settings or signals. Do learn more about Do Not Track, please visit: www.allaboutdnt.org

If you are a California resident and provide personal information to us, you have the right to request and receive information regarding the disclosure of certain categories of personal information by Rad to our affiliates or third parties for their direct marketing purposes. Any such request for information may be sent to privacy@radpowerbikes.com.

We process personal data as that term is defined in the EU’s General Data Protection Regulation (“GDPR”) and the equivalent of UK law. Because we have closed direct sales operations in the EEA, UK, and Switzerland, certain products and services available on our US or Canada Website are not available to you. Therefore, we recommend visiting our Website specific to the EEA, UK, and Switzerland: https://radpowerbikes.eu/. The privacy rights and practices discussed in this Privacy Policy are the same for consumers in the EEA, UK, and Switzerland as for our US and Canada consumers. For easy reference, in addition to privacy rights provided to US and Canada consumers, you have the below rights:      

• Right to data portability: you can request that we provide you with your personal information for your re-use for your own purposes in a format that allows you to move, copy or transfer the personal information in an easy and safe way.
• Right to Lodge a Complaint: You have the right to lodge a complaint about our data collection and processing actions with the relevant supervisory authority in their country of residence. The supervisory authority with which the complaint has been lodged will keep you updated on the progress and outcome of the complaint. Contact details for data protection authorities are available here: https://edpb.europa.eu/about-edpb/about-edpb/members_en. If you would like to exercise any of these rights, please contact us at the information provided below.

If you have questions about our Privacy Policy, please email us at privacy@radpowerbikes.com, or send your communication to:

Rad Power Bikes Inc.
1128 NW 52nd Street
Seattle, W 98107
Attn: Legal Department

Our toll-free number is (800) 939-0310.

Please note: We do not control the security of your email transmittals. Please do not send sensitive personal information in your email(s) to us.