Affordable Direct to Consumer Pricing

Why are our bikes often less than half the price of comparable bikes on the market? Because we sell direct to you, the consumer. We intentionally forgo the traditional bicycle distribution channel because that way of selling means a higher price tag for the consumer. The only place you can purchase our ebikes is directly from us and, because of that, you won't see the large retail markup that would be present if you were buying from a third party, ensuring you're always getting the best deal on your electric bike.

Now that's Rad.

Affordable Direct to Consumer Pricing

Why are our bikes often less than half the price of comparable bikes on the market? Because we sell direct to you, the consumer. We intentionally forgo the traditional bicycle distribution channel because that way of selling means a higher price tag for the consumer. The only place you can purchase our ebikes is directly from us and, because of that, you won't see the large retail markup that would be present if you were buying from a third party, ensuring you're always getting the best deal on your electric bike.

Now that's Rad.

Featured Video

When we found out that alpine skier and four-time Olympian Stacey Cook was a Rad Rider, we knew we had to hear her story. How does a professional athlete and avid cyclist use an ebike? To Stacey, an ebike is equal parts fun and utility. She proves that it has nothing to do with cheating, it’s about going on adventures and reducing your impact on the environment. Check out the video and blog post to hear directly from Stacey!

Featured Video

When we found out that alpine skier and four-time Olympian Stacey Cook was a Rad Rider, we knew we had to hear her story. How does a professional athlete and avid cyclist use an ebike? To Stacey, an ebike is equal parts fun and utility. She proves that it has nothing to do with cheating, it’s about going on adventures and reducing your impact on the environment. Check out the video and blog post to hear directly from Stacey!